Product Details: You may have wondered exactly what we mean by Extra Virgin coconut oil. Extra Virgin is a technical term used in coconut and olive oil category. When the first crushed coconut oil is extracted without adding any foreign preservatives or ingredients, it is termed as ?Extra Virgin?. Keeping our consumers? benefits in mind, Jui has put dedicated effort in extracting the first crushed milk oil without mixing any bleaching elements unlike other oil brands available in the market. Direction of Use: Take some oil, rub it onto your palms and run your hands through the length of your hair.For best results, leave it over night and apply 3-4 times a week.